Welcome to the Soft Girl Era
The "soft girl era" is more than a pastel trend on TikTok or a hashtag you scroll past. It's a movement. A reclamation. A quiet return to feminine peace in a world that constantly pushes hustle, noise, and performance. In 2025, more and more women are slowing down and choosing softness. But this softness isn’t weakness. It’s intentional. It’s strong.
So... What Actually Is the Soft Girl Era?
The soft girl era is a lifestyle rooted in gentleness, self-preservation, and joy. It means *protecting your peace*, prioritising beauty and comfort, and leaning into rituals that feel nourishing to the soul.
Think: rose-tinted skincare routines, journaling in the morning sun, soft loungewear, long baths, and yes—candles that smell like your dream version of a Sunday afternoon.
It's about reclaiming softness not as fragility, but as strength. As Zahra Khan beautifully puts it, "Sometimes softness was carved out of survival... We were made to carry more than we should have." It’s a rebellion against burnout culture, overstimulation, and emotional overload.
Why This Era Matters More Than Ever
Soft girl doesn’t mean fake-perfect. In fact, it's often the opposite.
'Healing doesn’t always look good on camera. Sometimes it’s skipping a party because you’re overstimulated.'
Many of us are choosing slowness after years of emotional labour. The soft girl era allows space for that. It gives permission to breathe, say no, stay home, and create safety in the little things—like the flicker of a candle or the scent of lavender after a long day.
How to Romanticise Your Life With Candles
Let’s get practical.
- If you’re ready to step into your soft girl era, candles are one of the easiest (and most sensory) places to begin. Why? Because they turn the mundane into ritual. They shift a regular room into a sanctuary. What says 'no to hustle culture' more than a lit candle gently flickering.
Our Pick — Main Character Glow
If you’re choosing just one candle to set the mood, let it be this.
Why?
- Natural soy wax (non-toxic + clean burning)
- Essential oils only (Rose Geranium & Mandarin)
- Hand-poured in the UK
- 30+ hours burn-time
Mind Ur Beezness' whole brand is based purely on your ✨soft girl era✨. If there's one candle to know how to do it, it's Main Character Glow.
More Ways to Embrace the Soft Girl Era
Here are some gentle, feminine rituals that pair beautifully with your candle:
- Wake slowly. Don’t check your phone first thing.
- Brew your favourite tea and journal for 5 minutes.
- Light your candle as you stretch, read, or apply skincare.
- Put on lo-fi, jazz, or Lana Del Rey (your choice).
- Say no to what doesn’t feel aligned.
- Romanticise your routine.
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Stop, take a deep breathe, and enjoy the moment.
Final Thoughts
The soft girl era is not performative. It’s a reclamation of peace, of pace, of self-worth. As Zahra Khan says, "We are allowed to be both the storm and the quiet. The fire and the flower."
So light the candle.
Take the bath.
Make home your haven.
You’re in your soft girl era.
